Where talented minds blossom and grow
TAG offers much more than just low-cost offices. Sharing workspaces, ideas and professional skills stimulates creativity: this is the secret behind the Talent Gardens.
In a garden the different plants all germinate and grow together to create a marvellous environment where they all simultaneously collaborate and compete, influencing each other to establish a real ecosystem in a successful garden. This philosophy provided the genesis for the TAG phenomenon, otherwise known as Talent Gardens, the low-cost office space where people can cowork. Coworking first began in America and Northern Europe as a style of work that involves a shared working environment, often an office, and independent activity. Unlike in a typical office environment, those coworking are usually not employed by the same organisation. Some coworking spaces were developed by nomadic internet entrepreneurs seeking an alternative to working in coffee shops and cafes, or to the isolation that many freelancers experience while working in independent or home offices while at the same time letting them escape the distractions of home. Talent Garden is a low-cost office space where you can rent a desk, a meeting room or a workstation for brief or long periods of time, and be in tune with the new increasingly more rapid and flexible rhythms of professional life. But it is also an ecosystem that welcomes and “helps” creative minds to discuss and compare issues relating to the web and communication in a free and productive way, making it easier to exchange ideas and projects. They can challenge each other and work together, naturally pitting themselves against each other while influencing and being influenced. This naturally adds consistency and entrepreneurial humus to an environment in which new seedlings can blossom and grow from the buds of new ideas, and new companies can enjoy the best terrain in which to grow, develop and become successfully established.
TAG becomes a social gathering of a group of people who although they are working independently share the same values and enjoy the synergies that flourish when talented people get together. So, how much does this cost? It’s quite reasonable, about € 250 a month plus V.A.T.
Where are the TAG?
Several TAG have recently opened in Italy, in Brescia and Dalmine. But probably the most successful TAG can be found in a large office space on Via Merano, which is just outside Milan city centre. Open twenty-four hours a day, it covers 30,000 m2 over three floors and is furnished and decorated with cardboard tables and columns covered with moss to create a natural setting. This is the workplace for the guys from [highlight color=”blue”]BadSeed[/highlight], who are working on a new videogame project for smartphones, the [highlight color=”orange”]Tannico.it[/highlight] team, an e-commerce website that selects and sells bottles of the finest wine, and the creators of [highlight color=”yellow”]Wanderio.com[/highlight], a portal that lets you plan your trips from doorstep to final destination by booking all your tickets in a click. And then there are also lots of freelancers: programmers, web designers, and even young photographers like Alice Caputo, one of the winners of the 2013 Sony World Photography Awards. A powerful blend of pure talent!